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2026 BioPharma eMarketing Summit
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Monday
, June 15
Admirals Quarters
6:30pm •
Dinner Workshop (Invite Only): Human-Led, AI-Powered Intelligence: Transforming Pharma Marketing with Decision-Grade Insights
Columbus Ballroom A & B
8:45am •
Welcome, Chairperson’s Introduction & Opening Remarks
9:00am •
KEYNOTE: The Borrowed Mind: When AI Thinks With You in Healthcare
9:30am •
Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator?
10:00am •
From Pilot Purgatory to Enterprise AI: Re-Evaluating Workflow Is the Key to AI Impact
11:00am •
Human-Led, AI-Powered: Building the Intelligence Organization in Pharma
11:30am •
Fusing Engagement with Data. Unlocking Smarter HCP Strategies
12:00pm •
Doctor, Do You Copy? Engineering the Hyper-Personalized HCP Experience
2:00pm •
The Algorithm Doesn't Buy. The Customer Does
2:30pm •
Improve Patient and HCP Engagement with Veeva Ostro's Conversational AI
3:00pm •
How To Know When The Journey Is Wrong: CX On A Systems Level
3:30pm •
See Everything, Miss Nothing: NPI-Level Targeting, Real-Time Engagement Data and Provable ROI – from Social to Script
4:15pm •
From Inbox to Influence: The Patient Journey Nobody Mapped
4:45pm •
Winning the Moment. Losing the Journey
Columbus Ballroom C
7:45am •
Registration & Exhibit Showcase
10:30am •
Morning Networking & Exhibit Break
3:45pm •
Afternoon Networking & Exhibit Break
5:15pm •
End of Day One Cocktail Reception in Exhibit Hall
Columbus Foyer
12:45pm •
Networking Lunch
Tuesday
, June 16
Columbus Ballroom A & B
8:55am •
Chairperson’s Welcome & Opening Remarks
9:00am •
Hype, Help, or Harm? AI Meets Healthcare Influence
9:30am •
I've been a Pharma Executive and a Mayor - Here's What Government and Pharma Can Learn From Each Other
10:00am •
From Static Data to Living Insight: Rethinking Patient & HCP Stories with AI
11:00am •
AI Won't Take Your Job — But This Might: Mastering Human-AI Collaboration in Pharma Marketing
11:30am •
Achieving Omnichannel Excellence in 2026: The Unconventional Truth
12:15pm •
Empowered and Informed: Marketing to the Patient Who Already Googled You
2:00pm •
New to Pharma. Not New to Marketing. What Fresh Eyes Actually See
2:30pm •
Crowd‑Curated Session Built Live From Our Two Days Together
Columbus Ballroom B
11:00am •
Breaking the 4th Wall in Rare Disease: Utilizing Augmented Reality to Bridge Awareness
Columbus Ballroom C
8:00am •
Morning Refreshments & Exhibit Showcase
10:30am •
Morning Networking & Exhibit Break
3:00pm •
Chairperson’s Wrap-up & Closing Remarks
Columbus Foyer
12:45pm •
Networking Lunch
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Jun 15
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16, 2026
Monday
, June 15
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, June 16
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Hilton Philadelphia @ Penn's Landing, Philadelphia, PA, USA
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Admirals Quarters
Columbus Ballroom A & B
Columbus Ballroom B
Columbus Ballroom C
Columbus Foyer
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Monday
, June 15
Tuesday
, June 16
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Dinner Workshop
HCP Stream
Keynote
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Patient Stream
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