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2026 BioPharma eMarketing Summit

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Admirals Quarters

6:30pm • Dinner Workshop (Invite Only): Human-Led, AI-Powered Intelligence: Transforming Pharma Marketing with Decision-Grade Insights

Columbus Ballroom A & B

8:45am • Welcome, Chairperson’s Introduction & Opening Remarks
9:00am • KEYNOTE: The Borrowed Mind: When AI Thinks With You in Healthcare
9:30am • Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator?
10:00am • From Pilot Purgatory to Enterprise AI: Re-Evaluating Workflow Is the Key to AI Impact
11:00am • Human-Led, AI-Powered: Building the Intelligence Organization in Pharma
11:30am • Fusing Engagement with Data. Unlocking Smarter HCP Strategies
12:00pm • Doctor, Do You Copy? Engineering the Hyper-Personalized HCP Experience
2:00pm • The Algorithm Doesn't Buy. The Customer Does
2:30pm • Improve Patient and HCP Engagement with Veeva Ostro's Conversational AI
3:00pm • How To Know When The Journey Is Wrong: CX On A Systems Level
3:30pm • See Everything, Miss Nothing: NPI-Level Targeting, Real-Time Engagement Data and Provable ROI – from Social to Script
4:15pm • From Inbox to Influence: The Patient Journey Nobody Mapped
4:45pm • Winning the Moment. Losing the Journey

Columbus Ballroom C

Columbus Foyer

12:45pm • Networking Lunch