2026 BioPharma eMarketing Summit

2026 BioPharma eMarketing Summit

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Admirals Quarters

7:30pm • Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control?

Columbus Ballroom A & B

8:45am • Welcome, Chairperson’s Introduction & Opening Remarks
9:00am • KEYNOTE: The Borrowed Mind: When AI Thinks With You in Healthcare
9:30am • The Orchestra Problem: Why Your Channels Aren't Playing the Same Song
10:00am • From Pilot Purgatory to Enterprise AI: Re-Evaluating Workflow Is the Key to AI Impact
11:00am • Fusing Engagement with Data. Unlocking Smarter HCP Strategies
11:30am • Prompt Engineering for Pharma: Building GenAI Content That Actually Passes MLR
12:00pm • Doctor, Do You Copy? Engineering the Hyper-Personalized HCP Experience
12:45pm • The AI Content Engine: How Pharma Teams Are Scaling Without Sacrificing Quality
2:00pm • No More Free Passes: Pharma’s CX Imperative
2:30pm • Map It, Measure It, Move It: Live Journey Mapping for Pharma Marketers
3:30pm • Launch Like You Mean It: Building Commercial Models for the Omnichannel Era
4:15pm • Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs)
4:40pm • Agency of the Future: What Pharma Brands Actually Need from Partners in 2026
5:10pm • The Next Frontier: What Pharma Marketing Looks Like in 2030

Columbus Ballroom B

3:00pm • Step Into the Drug: How AR/VR Is Transforming Medical Education and Patient Understanding

Columbus Ballroom C

Columbus Foyer

1:00pm • Networking Lunch