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2026 BioPharma eMarketing Summit
2026 BioPharma eMarketing Summit
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Tuesday
, June 16
Columbus Ballroom A & B
8:55am •
Chairperson’s Welcome & Opening Remarks
9:00am •
The Social Prescription: Rebuilding Trust with Patients
9:00am •
Stop Treating Patients Like Transactions: The Longitudinal Engagement Revolution
9:30am •
The Rep Is Not Dead — The Rep Is Evolving
10:00am •
Achieving Omnichannel Excellence in 2026: The Unconventional Truth
11:15am •
Going Direct: The DTC-to-DTP Shift That's Rewriting Brand Strategy
11:45am •
Empowered and Informed: Marketing to the Patient Who Already Googled You
12:15pm •
Breaking Down Silos & Creating Innovation in Omnichannel Experiences
1:45pm •
Reinventing Digital Transformation to elevate HCP Cx- What Pharma can learn from other industries?
2:10pm •
Invisible Architecture: Designing Customer Experiences Patients Actually Feel
3:10pm •
Measuring What Matters: Moving from Vanity Metrics to Value Metrics
3:30pm •
Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs)
Columbus Ballroom B
2:35pm •
The Trust Deficit: Why Pharma Marketing Has a Credibility Crisis — and How to Fix It
Columbus Ballroom C
8:00am •
Morning Refreshments & Exhibit Showcase
10:45am •
Morning Networking & Exhibit Break
3:00pm •
Afternoon Networking & Exhibit Break
3:50pm •
Chairperson’s Wrap-up & Closing Remarks
Columbus Foyer
12:45pm •
Networking Lunch
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Jun 15
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16, 2026
Monday
, June 15
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Hilton Philadelphia @ Penn's Landing, Philadelphia, PA, USA
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Admirals Quarters
Columbus Ballroom A & B
Columbus Ballroom B
Columbus Ballroom C
Columbus Foyer
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Monday
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