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2026 BioPharma eMarketing Summit

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Columbus Ballroom A & B

8:55am • Chairperson’s Welcome & Opening Remarks
9:00am • Hype, Help, or Harm? AI Meets Healthcare Influence
9:30am • I've been a Pharma Executive and a Mayor - Here's What Government and Pharma Can Learn From Each Other
10:00am • From Static Data to Living Insight: Rethinking Patient & HCP Stories with AI
11:00am • AI Won't Take Your Job — But This Might: Mastering Human-AI Collaboration in Pharma Marketing
11:30am • Achieving Omnichannel Excellence in 2026: The Unconventional Truth
12:15pm • Empowered and Informed: Marketing to the Patient Who Already Googled You
2:00pm • New to Pharma. Not New to Marketing. What Fresh Eyes Actually See
2:30pm • Crowd‑Curated Session Built Live From Our Two Days Together

Columbus Ballroom B

11:00am • Breaking the 4th Wall in Rare Disease: Utilizing Augmented Reality to Bridge Awareness

Columbus Ballroom C

Columbus Foyer

12:45pm • Networking Lunch