The biopharma industry has spent the last two years optimizing for AI — and somewhere in the process, lost sight of the human on the other end of the screen. Algorithms surface content. Platforms distribute it. But it's still a shopper who decides to trust it, click it, buy it, and come back for it. In this session, Mindy Sabel of Bayer cuts through the AI noise with something the industry is hungry for: a clear, practical playbook built on real shopper behavior and real revenue results. Drawing from the front lines of one of the world's leading consumer health brands, Mindy shows exactly how to show up — and stay visible — across search, social, and AI-powered discovery without sacrificing the authenticity that actually converts. She makes the case that the brands winning in an AI-first world aren't the ones who mastered the algorithm. They're the ones who never stopped listening to the shopper. Attendees will leave with a concrete framework for turning authentic customer voices into durable trust and reach, and for building connected experiences that carry shoppers all the way from first discovery to repeat choice.
