2026 BioPharma eMarketing Summit

2026 BioPharma eMarketing Summit

7:45am EDT

Registration & Exhibit Showcase Columbus Ballroom C

8:45am EDT

Welcome, Chairperson’s Introduction & Opening Remarks Columbus Ballroom A & B

9:00am EDT

KEYNOTE: The Borrowed Mind: When AI Thinks With You in Healthcare Columbus Ballroom A & BJohn Nosta

9:30am EDT

The Orchestra Problem: Why Your Channels Aren't Playing the Same Song Columbus Ballroom A & B

10:00am EDT

From Pilot Purgatory to Enterprise AI: Re-Evaluating Workflow Is the Key to AI Impact Columbus Ballroom A & BRyan Slipakoff • Dan Collins

10:30am EDT

Morning Networking & Exhibit Break Columbus Ballroom C

11:00am EDT

Fusing Engagement with Data. Unlocking Smarter HCP Strategies Columbus Ballroom A & BGunjan Aggarwal

11:30am EDT

Prompt Engineering for Pharma: Building GenAI Content That Actually Passes MLR Columbus Ballroom A & B

12:00pm EDT

Doctor, Do You Copy? Engineering the Hyper-Personalized HCP Experience Columbus Ballroom A & B

12:45pm EDT

The AI Content Engine: How Pharma Teams Are Scaling Without Sacrificing Quality Columbus Ballroom A & B

1:00pm EDT

Networking Lunch Columbus Foyer

2:00pm EDT

No More Free Passes: Pharma’s CX Imperative Columbus Ballroom A & B

2:30pm EDT

Map It, Measure It, Move It: Live Journey Mapping for Pharma Marketers Columbus Ballroom A & B

3:00pm EDT

Step Into the Drug: How AR/VR Is Transforming Medical Education and Patient Understanding Columbus Ballroom B

3:30pm EDT

Launch Like You Mean It: Building Commercial Models for the Omnichannel Era Columbus Ballroom A & B

3:45pm EDT

Afternoon Networking & Exhibit Break Columbus Ballroom C

4:15pm EDT

Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs) Columbus Ballroom A & B

4:40pm EDT

Agency of the Future: What Pharma Brands Actually Need from Partners in 2026 Columbus Ballroom A & B

5:10pm EDT

The Next Frontier: What Pharma Marketing Looks Like in 2030 Columbus Ballroom A & B

5:15pm EDT

End of Day One Cocktail Reception in Exhibit Hall Columbus Ballroom C

7:30pm EDT

Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control? Admirals QuartersRishi Kadiwar • Jason Liebowitz • Michael Targowski • LiveWorld

8:00am EDT

Morning Refreshments & Exhibit Showcase Columbus Ballroom C

8:55am EDT

Chairperson’s Welcome & Opening Remarks Columbus Ballroom A & B

9:00am EDT

Stop Treating Patients Like Transactions: The Longitudinal Engagement Revolution Columbus Ballroom A & B The Social Prescription: Rebuilding Trust with Patients Columbus Ballroom A & BShri Ajvalia, MBD, PhD

9:30am EDT

The Rep Is Not Dead — The Rep Is Evolving Columbus Ballroom A & B

10:00am EDT

Achieving Omnichannel Excellence in 2026: The Unconventional Truth Columbus Ballroom A & B

10:45am EDT

Morning Networking & Exhibit Break Columbus Ballroom C

11:15am EDT

Going Direct: The DTC-to-DTP Shift That's Rewriting Brand Strategy Columbus Ballroom A & B

11:45am EDT

Empowered and Informed: Marketing to the Patient Who Already Googled You Columbus Ballroom A & B

12:15pm EDT

Breaking Down Silos & Creating Innovation in Omnichannel Experiences Columbus Ballroom A & B

12:45pm EDT

Networking Lunch Columbus Foyer

1:45pm EDT

Reinventing Digital Transformation to elevate HCP Cx- What Pharma can learn from other industries? Columbus Ballroom A & BRahul Mittal

2:10pm EDT

Invisible Architecture: Designing Customer Experiences Patients Actually Feel Columbus Ballroom A & B

2:35pm EDT

The Trust Deficit: Why Pharma Marketing Has a Credibility Crisis — and How to Fix It Columbus Ballroom B

3:00pm EDT

Afternoon Networking & Exhibit Break Columbus Ballroom C

3:10pm EDT

Measuring What Matters: Moving from Vanity Metrics to Value Metrics Columbus Ballroom A & B

3:30pm EDT

Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs) Columbus Ballroom A & B

3:50pm EDT

Chairperson’s Wrap-up & Closing Remarks Columbus Ballroom C