Few people have sat in both seats. Robert Britting Jr. has — as a senior pharma executive and as a Mayor. And what he's seen from both sides of the table might surprise you. In this candid, cross-sector keynote, Robert draws unexpected parallels between governing a community and marketing a medicine — exploring how pharma can borrow from government's playbook on public trust, stakeholder communication, and community-centered decision making. And what government could desperately learn from pharma's discipline, speed, and data-driven culture. Two worlds. One powerful lens. And lessons neither sector has been willing to say out loud — until now.
