2026 BioPharma eMarketing Summit: Full Schedule

7:45am EDT

Registration & Exhibit Showcase

Monday June 15, 2026 7:45am - 8:45am EDT

Columbus Ballroom C

Monday June 15, 2026 7:45am - 8:45am EDT
Columbus Ballroom C

Networking Break

8:45am EDT

Welcome, Chairperson’s Introduction & Opening Remarks

Monday June 15, 2026 8:45am - 8:55am EDT

Columbus Ballroom A & B

Monday June 15, 2026 8:45am - 8:55am EDT
Columbus Ballroom A & B

9:00am EDT

KEYNOTE: The Borrowed Mind: When AI Thinks With You in Healthcare

Monday June 15, 2026 9:00am - 9:30am EDT

Columbus Ballroom A & B

What happens when intelligence is no longer something you own—but something you access? In The Borrowed Mind, John Nosta explores the radical shift from human-centered thinking to a new era of shared cognition with AI. This keynote unpacks how decision-making, creativity, and even identity are being reshaped as we “borrow” intelligence from machines. With sharp insight and real-world...
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Speakers

John Nosta

Keynote, Speaker, Innovation Theorist, NostaLab

Monday June 15, 2026 9:00am - 9:30am EDT
Columbus Ballroom A & B

Keynote

9:30am EDT

The Orchestra Problem: Why Your Channels Aren't Playing the Same Song

Monday June 15, 2026 9:30am - 10:00am EDT

Columbus Ballroom A & B

We have the instruments. We hired the musicians. So why does pharma marketing still sound like a garage band? This provocative opener unpacks why having an omnichannel strategy is table stakes — and orchestrating it is the real competitive advantage. Expect brutal honesty, live audience polling, and a new framework for 2026 and beyond.

Monday June 15, 2026 9:30am - 10:00am EDT
Columbus Ballroom A & B

HCP Stream

10:00am EDT

From Pilot Purgatory to Enterprise AI: Re-Evaluating Workflow Is the Key to AI Impact

Monday June 15, 2026 10:00am - 10:30am EDT

Columbus Ballroom A & B

Every pharma company has run an AI pilot. Most of them are gathering dust. This session isolates the pivotal decisions that separate companies still experimenting from those running AI at enterprise scale — covering model governance, content supply, data readiness, change management, and why your biggest blocker isn't technology.

Speakers

Ryan Slipakoff

President & Co-Founder, United Logic

Dan Collins

Digital Experience Platform Owner, Digital Products and Services, Takeda

Monday June 15, 2026 10:00am - 10:30am EDT
Columbus Ballroom A & B

HCP Stream

10:30am EDT

Morning Networking & Exhibit Break

Monday June 15, 2026 10:30am - 11:00am EDT

Columbus Ballroom C

Monday June 15, 2026 10:30am - 11:00am EDT
Columbus Ballroom C

Networking Break

11:00am EDT

Fusing Engagement with Data. Unlocking Smarter HCP Strategies

Monday June 15, 2026 11:00am - 11:30am EDT

Columbus Ballroom A & B

Pharma marketers are sitting on a goldmine of data, but it often lives in silos. This session explores how uniting digital engagement signals with syndicated datasets can unlock a true 360° view of HCP behavior. Learn how leading teams are overcoming integration challenges, ensuring compliance, and transforming raw data into actionable insights that drive precision targeting and smarter...
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Speakers

Gunjan Aggarwal

Head, Data & Analytics, Averitas Pharma

Monday June 15, 2026 11:00am - 11:30am EDT
Columbus Ballroom A & B

HCP Stream

11:30am EDT

Prompt Engineering for Pharma: Building GenAI Content That Actually Passes MLR

Monday June 15, 2026 11:30am - 12:00pm EDT

Columbus Ballroom A & B

Hands-on and fast-paced. Attendees bring their laptops and leave with five GenAI content workflows designed specifically for pharma's regulatory environment. Learn how leading brands are using generative AI to cut content cycle times by 40% without sacrificing compliance — and what prompts, guardrails, and review workflows make it possible.

Monday June 15, 2026 11:30am - 12:00pm EDT
Columbus Ballroom A & B

HCP Stream

12:00pm EDT

Doctor, Do You Copy? Engineering the Hyper-Personalized HCP Experience

Monday June 15, 2026 12:00pm - 12:45pm EDT

Columbus Ballroom A & B

Three pharma marketing leaders and one agency strategist go deep on what it actually takes to personalize at the physician level. From behavioral analytics to channel preference engines, this session gives attendees a practical blueprint — and a frank look at where most companies are still falling short.How should pharmaceutical companies adjust their approaches to better support healthcare...
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Monday June 15, 2026 12:00pm - 12:45pm EDT
Columbus Ballroom A & B

Panel

12:45pm EDT

The AI Content Engine: How Pharma Teams Are Scaling Without Sacrificing Quality

Monday June 15, 2026 12:45pm - 1:00pm EDT

Columbus Ballroom A & B

Every pharma brand has run a GenAI content pilot. Most have discovered the same uncomfortable truth: AI is a magnifier. When your strategy is clear, your brand voice is documented, and your MLR process is defined, AI accelerates everything. When they're not, it scales the chaos. In this candid talk, a senior pharma brand marketer pulls back the curtain on what it actually took to build an...
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Monday June 15, 2026 12:45pm - 1:00pm EDT
Columbus Ballroom A & B

Showcase

1:00pm EDT

Networking Lunch

Monday June 15, 2026 1:00pm - 2:00pm EDT

Columbus Foyer

Monday June 15, 2026 1:00pm - 2:00pm EDT
Columbus Foyer

Networking Break

2:00pm EDT

No More Free Passes: Pharma’s CX Imperative

Monday June 15, 2026 2:00pm - 2:30pm EDT

Columbus Ballroom A & B

Monday June 15, 2026 2:00pm - 2:30pm EDT
Columbus Ballroom A & B

HCP Stream

2:30pm EDT

Map It, Measure It, Move It: Live Journey Mapping for Pharma Marketers

Monday June 15, 2026 2:30pm - 3:00pm EDT

Columbus Ballroom A & B

Interactive and collaborative. Attendees work in cross-functional teams to map a patient or HCP journey from awareness to adherence — identifying gaps, prioritizing channels, and defining the metrics that matter. Facilitated by an experienced journey design strategist, this workshop produces a take-home framework every marketer can apply Monday morning.

Monday June 15, 2026 2:30pm - 3:00pm EDT
Columbus Ballroom A & B

HCP Stream

3:00pm EDT

Step Into the Drug: How AR/VR Is Transforming Medical Education and Patient Understanding

Monday June 15, 2026 3:00pm - 3:30pm EDT

Columbus Ballroom B

What if a physician could watch your drug work at the molecular level before they prescribe it? What if a patient could experience their condition — and their treatment — before it happens? This visionary talk showcases the most compelling applications of AR and VR in pharma marketing and medical education, and makes the case for early adoption.

Monday June 15, 2026 3:00pm - 3:30pm EDT
Columbus Ballroom B

HCP Stream

3:30pm EDT

Launch Like You Mean It: Building Commercial Models for the Omnichannel Era

Monday June 15, 2026 3:30pm - 3:45pm EDT

Columbus Ballroom A & B

Launch failures are rarely about the science. They're about the strategy, the timing, and the execution. This high-energy panel brings together three commercial launch leaders to share what separates successful launches from expensive disappointments — covering HCP targeting, patient activation, payer access, and the role of AI in launch readiness.

Monday June 15, 2026 3:30pm - 3:45pm EDT
Columbus Ballroom A & B

HCP Stream

3:45pm EDT

Afternoon Networking & Exhibit Break

Monday June 15, 2026 3:45pm - 4:15pm EDT

Columbus Ballroom C

Monday June 15, 2026 3:45pm - 4:15pm EDT
Columbus Ballroom C

Networking Break

4:15pm EDT

Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs)

Monday June 15, 2026 4:15pm - 4:40pm EDT

Columbus Ballroom A & B

The old model: reach more people, more often. The new model: reach the right people, at the right moment, with the right message, on the right channel. This talk dismantles the volume-first mindset that's been costing pharma brands millions in wasted spend — and introduces the precision engagement framework that's replacing it.

Monday June 15, 2026 4:15pm - 4:40pm EDT
Columbus Ballroom A & B

HCP Stream

4:40pm EDT

Agency of the Future: What Pharma Brands Actually Need from Partners in 2026

Monday June 15, 2026 4:40pm - 5:15pm EDT

Columbus Ballroom A & B

The agency model is under pressure. Clients want more speed, more data fluency, more regulatory knowledge, and more creative courage — often for less. This frank panel, featuring both brand-side and agency-side leaders, explores what great partnership looks like in 2026, and what both sides need to change to get there.

Monday June 15, 2026 4:40pm - 5:15pm EDT
Columbus Ballroom A & B

HCP Stream

5:10pm EDT

The Next Frontier: What Pharma Marketing Looks Like in 2030

Monday June 15, 2026 5:10pm - 5:30pm EDT

Columbus Ballroom A & B

A candid, forward-looking conversation between two industry visionaries about what's coming next — from AI agents that manage entire HCP relationships autonomously, to regulatory frameworks that haven't been written yet. Equal parts inspiring and sobering. Includes live Q&A from the audience.

Monday June 15, 2026 5:10pm - 5:30pm EDT
Columbus Ballroom A & B

HCP Stream

5:15pm EDT

End of Day One Cocktail Reception in Exhibit Hall

Monday June 15, 2026 5:15pm - 6:15pm EDT

Columbus Ballroom C

Monday June 15, 2026 5:15pm - 6:15pm EDT
Columbus Ballroom C

Networking Break

7:30pm EDT

Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control?

Monday June 15, 2026 7:30pm - 9:00pm EDT

Admirals Quarters

As AI-powered platforms like ChatGPT and Gemini reshape how consumers, patients, and HCPs seek health information, pharmaceutical brand perception is increasingly being shaped by algorithms, not ad budgets. LiveWorld’s new AI Brand Reputation Index evaluates how 50 top-selling pharmaceutical brands are portrayed by leading AI tools. This isn't just about digital presence—it’s about the...
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Speakers

Rishi Kadiwar

Vice President, Strategy, Liveworld

Jason Liebowitz

VP, Sales, Liveworld

Michael Targowski

Business Development Director, Liveworld

Sponsors

LiveWorld

LiveWorld is a digital agency specializing in social media and technology solutions that help companies spark emotional conversations, build stronger customer relationships, and drive behavior change. We live at the intersection of bold creative rooted in strategy that inspires, moderation... Read More →

Monday June 15, 2026 7:30pm - 9:00pm EDT
Admirals Quarters

Dinner Workshop

8:00am EDT

Morning Refreshments & Exhibit Showcase

Tuesday June 16, 2026 8:00am - 9:00am EDT

Columbus Ballroom C

Tuesday June 16, 2026 8:00am - 9:00am EDT
Columbus Ballroom C

Networking Break

8:55am EDT

Chairperson’s Welcome & Opening Remarks

Tuesday June 16, 2026 8:55am - 9:00am EDT

Columbus Ballroom A & B

Tuesday June 16, 2026 8:55am - 9:00am EDT
Columbus Ballroom A & B

9:00am EDT

Stop Treating Patients Like Transactions: The Longitudinal Engagement Revolution

Tuesday June 16, 2026 9:00am - 9:30am EDT

Columbus Ballroom A & B

Healthcare has been episodic for decades. The brands winning in 2026 are designing for continuity. This session shares how one rare disease company transformed its patient engagement model from campaign-based outreach to a longitudinal care relationship — and the commercial results that followed.

Tuesday June 16, 2026 9:00am - 9:30am EDT
Columbus Ballroom A & B

Patient Stream

9:00am EDT

The Social Prescription: Rebuilding Trust with Patients

Tuesday June 16, 2026 9:00am - 9:30am EDT

Columbus Ballroom A & B

Speakers

Shri Ajvalia, MBD, PhD

Associate Director, Oncology Digital Strategy, Bayer

Tuesday June 16, 2026 9:00am - 9:30am EDT
Columbus Ballroom A & B

Patient Stream

9:30am EDT

The Rep Is Not Dead — The Rep Is Evolving

Tuesday June 16, 2026 9:30am - 10:00am EDT

Columbus Ballroom A & B

The death of the pharma sales rep has been predicted for 20 years. It still hasn't happened. But the role has fundamentally changed. This talk makes the case for the hybrid model: where digital touchpoints and personal relationships work in concert — and explains how the best companies are training, incentivizing, and deploying field teams for the omnichannel era.

Tuesday June 16, 2026 9:30am - 10:00am EDT
Columbus Ballroom A & B

Patient Stream

10:00am EDT

Achieving Omnichannel Excellence in 2026: The Unconventional Truth

Tuesday June 16, 2026 10:00am - 10:45am EDT

Columbus Ballroom A & B

The major industry shifts reshaping omnichannel engagement in 2026 and beyond
How AI-powered orchestration is driving deeper patient personalization
The four must-have capabilities for a high-impact patient omnichannel strategy
Real-world case studies from top pharmaceutical companies

Tuesday June 16, 2026 10:00am - 10:45am EDT
Columbus Ballroom A & B

Panel

10:45am EDT

Morning Networking & Exhibit Break

Tuesday June 16, 2026 10:45am - 11:15am EDT

Columbus Ballroom C

Tuesday June 16, 2026 10:45am - 11:15am EDT
Columbus Ballroom C

Networking Break

11:15am EDT

Going Direct: The DTC-to-DTP Shift That's Rewriting Brand Strategy

Tuesday June 16, 2026 11:15am - 11:45am EDT

Columbus Ballroom A & B

Direct-to-consumer advertising told patients a drug existed. Direct-to-patient platforms help them navigate their entire care journey. This session maps the evolution and gives brand strategists a clear-eyed view of what it takes to build a DTP platform that generates real-world data, drives adherence, and creates genuine patient loyalty.

Tuesday June 16, 2026 11:15am - 11:45am EDT
Columbus Ballroom A & B

Patient Stream

11:45am EDT

Empowered and Informed: Marketing to the Patient Who Already Googled You

Tuesday June 16, 2026 11:45am - 12:15pm EDT

Columbus Ballroom A & B

Today's patients arrive at appointments armed with research, opinions, and alternatives. This talk reframes the empowered patient not as a challenge but as your greatest marketing opportunity — and shows how synchronizing brand messaging between patients and providers creates a shared knowledge environment that accelerates trust and treatment decisions.

Tuesday June 16, 2026 11:45am - 12:15pm EDT
Columbus Ballroom A & B

Patient Stream

12:15pm EDT

Breaking Down Silos & Creating Innovation in Omnichannel Experiences

Tuesday June 16, 2026 12:15pm - 12:45pm EDT

Columbus Ballroom A & B

Tuesday June 16, 2026 12:15pm - 12:45pm EDT
Columbus Ballroom A & B

Patient Stream

12:45pm EDT

Networking Lunch

Tuesday June 16, 2026 12:45pm - 1:45pm EDT

Columbus Foyer

Tuesday June 16, 2026 12:45pm - 1:45pm EDT
Columbus Foyer

Networking Break

1:45pm EDT

Reinventing Digital Transformation to elevate HCP Cx- What Pharma can learn from other industries?

Tuesday June 16, 2026 1:45pm - 2:10pm EDT

Columbus Ballroom A & B

Speakers

Rahul Mittal

Head Strategy and Innovation - NA, Dr Reddy's

Tuesday June 16, 2026 1:45pm - 2:10pm EDT
Columbus Ballroom A & B

HCP Stream

2:10pm EDT

Invisible Architecture: Designing Customer Experiences Patients Actually Feel

Tuesday June 16, 2026 2:10pm - 2:35pm EDT

Columbus Ballroom A & B

The best CX is invisible. Patients don't notice the touchpoints — they just feel understood, supported, and seen. This session takes the audience behind the scenes of a best-in-class patient experience program, revealing the architecture, the decisions, and the design principles that transformed a legacy brand's relationship with its community.

Tuesday June 16, 2026 2:10pm - 2:35pm EDT
Columbus Ballroom A & B

Patient Stream

2:35pm EDT

The Trust Deficit: Why Pharma Marketing Has a Credibility Crisis — and How to Fix It

Tuesday June 16, 2026 2:35pm - 3:00pm EDT

Columbus Ballroom B

Pharma is one of the least-trusted industries in the world. That's not an opinion — it's survey data. This unflinching talk confronts the roots of the credibility gap, identifies the marketing behaviors that make it worse, and lays out a practical roadmap for building the kind of brand trust that creates long-term commercial resilience.

Tuesday June 16, 2026 2:35pm - 3:00pm EDT
Columbus Ballroom B

Patient Stream

3:00pm EDT

Afternoon Networking & Exhibit Break

Tuesday June 16, 2026 3:00pm - 3:10pm EDT

Columbus Ballroom C

Tuesday June 16, 2026 3:00pm - 3:10pm EDT
Columbus Ballroom C

Networking Break

3:10pm EDT

Measuring What Matters: Moving from Vanity Metrics to Value Metrics

Tuesday June 16, 2026 3:10pm - 3:30pm EDT

Columbus Ballroom A & B

Clicks are not conversions. Impressions are not influence. In this intimate fireside chat, a Chief Marketing Officer and a measurement strategist dismantle the industry's addiction to volume metrics and offer a practical framework for measuring intent-driven engagement — the kind that actually moves scripts and shapes patient outcomes.

Tuesday June 16, 2026 3:10pm - 3:30pm EDT
Columbus Ballroom A & B

Patient Stream

3:30pm EDT

Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs)

Tuesday June 16, 2026 3:30pm - 3:50pm EDT

Columbus Ballroom A & B

Tuesday June 16, 2026 3:30pm - 3:50pm EDT
Columbus Ballroom A & B

Patient Stream

3:50pm EDT

Chairperson’s Wrap-up & Closing Remarks

Tuesday June 16, 2026 3:50pm - 4:00pm EDT

Columbus Ballroom C

Tuesday June 16, 2026 3:50pm - 4:00pm EDT
Columbus Ballroom C

Networking Break

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