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Monday, June 15
 

7:45am EDT

Registration & Exhibit Showcase
Monday June 15, 2026 7:45am - 8:45am EDT
Columbus Ballroom C
Monday June 15, 2026 7:45am - 8:45am EDT
Columbus Ballroom C
  Networking Break

8:45am EDT

Welcome, Chairperson’s Introduction & Opening Remarks
Monday June 15, 2026 8:45am - 8:55am EDT
Columbus Ballroom A & B
Monday June 15, 2026 8:45am - 8:55am EDT
Columbus Ballroom A & B

9:00am EDT

KEYNOTE: The Borrowed Mind: When AI Thinks With You in Healthcare
Monday June 15, 2026 9:00am - 9:30am EDT
Columbus Ballroom A & B
What happens when intelligence is no longer something you own—but something you access? In The Borrowed Mind, John Nosta explores the radical shift from human-centered thinking to a new era of shared cognition with AI. This keynote unpacks how decision-making, creativity, and even identity are being reshaped as we “borrow” intelligence from machines. With sharp insight and real-world...
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Speakers
avatar for John Nosta

John Nosta

Keynote, Speaker, Innovation Theorist, NostaLab
Monday June 15, 2026 9:00am - 9:30am EDT
Columbus Ballroom A & B
  Keynote

9:30am EDT

Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator?
Monday June 15, 2026 9:30am - 10:00am EDT
Columbus Ballroom A & B
The life sciences industry has spent decades competing on innovation, efficacy, and access. Yet as products proliferate, information becomes ubiquitous, and AI reshapes engagement, organizations face a new question:When science is comparable, what drives confidence, trust, adoption, adherence, and loyalty?This session explores idea and provides practical approaches that experiences . . . the...
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Speakers
avatar for Richard Schwartz

Richard Schwartz

Health Care Customer Experience Evangelist, RX4CX
Monday June 15, 2026 9:30am - 10:00am EDT
Columbus Ballroom A & B
  Patient Stream

10:00am EDT

From Pilot Purgatory to Enterprise AI: Re-Evaluating Workflow Is the Key to AI Impact
Monday June 15, 2026 10:00am - 10:30am EDT
Columbus Ballroom A & B
Every pharma company has run an AI pilot. Most of them are gathering dust. This session isolates the pivotal decisions that separate companies still experimenting from those running AI at enterprise scale — covering model governance, content supply, data readiness, change management, and why your biggest blocker isn't technology.
Speakers
avatar for Ryan Slipakoff

Ryan Slipakoff

President & Co-Founder, United Logic
avatar for Dan Collins

Dan Collins

Digital Experience Platform Owner, Digital Products and Services, Takeda

Monday June 15, 2026 10:00am - 10:30am EDT
Columbus Ballroom A & B
  HCP Stream

10:30am EDT

Morning Networking & Exhibit Break
Monday June 15, 2026 10:30am - 11:00am EDT
Columbus Ballroom C
Monday June 15, 2026 10:30am - 11:00am EDT
Columbus Ballroom C
  Networking Break

11:00am EDT

Human-Led, AI-Powered: Building the Intelligence Organization in Pharma
Monday June 15, 2026 11:00am - 11:30am EDT
Columbus Ballroom A & B
Moving Beyond AI Experimentation to Decision-Grade IntelligencePharma marketing has entered the Intelligence Economy, where success depends on turning authentic data into trusted, actionable intelligence. As marketers become intelligence workers, organizations must move beyond AI experimentation toward AI operationalism using human-led, AI-powered systems to improve not just efficiency, but...
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Speakers
avatar for Peter Friedman

Peter Friedman

Chairman & CEO, Liveworld
Monday June 15, 2026 11:00am - 11:30am EDT
Columbus Ballroom A & B
  HCP Stream

11:30am EDT

Fusing Engagement with Data. Unlocking Smarter HCP Strategies
Monday June 15, 2026 11:30am - 12:00pm EDT
Columbus Ballroom A & B
Pharma marketers are sitting on a goldmine of data, but it often lives in silos. This session explores how uniting digital engagement signals with syndicated datasets can unlock a true 360° view of HCP behavior. Learn how leading teams are overcoming integration challenges, ensuring compliance, and transforming raw data into actionable insights that drive precision targeting and smarter...
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Speakers
avatar for Gunjan Aggarwal

Gunjan Aggarwal

Head, Data & Analytics, Averitas Pharma
Monday June 15, 2026 11:30am - 12:00pm EDT
Columbus Ballroom A & B
  HCP Stream

12:00pm EDT

Doctor, Do You Copy? Engineering the Hyper-Personalized HCP Experience
Monday June 15, 2026 12:00pm - 12:45pm EDT
Columbus Ballroom A & B
Three pharma marketing leaders and one agency strategist go deep on what it actually takes to personalize at the physician level. From behavioral analytics to channel preference engines, this session gives attendees a practical blueprint — and a frank look at where most companies are still falling short.How should pharmaceutical companies adjust their approaches to better support healthcare...
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Speakers
avatar for Jo Madnani

Jo Madnani

Consultant & Author, The Idea Is In
avatar for Angela Esposito, PhD

Angela Esposito, PhD

Founder & CEO, Chronic Consultancy
avatar for Shawn McKenna

Shawn McKenna

Senior Director, Marketing Analytics, Currax Pharma
avatar for Stacy Enoch

Stacy Enoch

Associate Director, Omnichannel Strategy, AstraZeneca
avatar for Avinash Prabhakar

Avinash Prabhakar

Director, HCP Marketing, GSK
avatar for Anupam Singh

Anupam Singh

NA Digital Marketing & Media Lead - Oncology & Rare Disease, Novocure
Monday June 15, 2026 12:00pm - 12:45pm EDT
Columbus Ballroom A & B
  Panel

12:45pm EDT

Networking Lunch
Monday June 15, 2026 12:45pm - 2:00pm EDT
Columbus Foyer

Monday June 15, 2026 12:45pm - 2:00pm EDT
Columbus Foyer
  Networking Break

2:00pm EDT

The Algorithm Doesn't Buy. The Customer Does
Monday June 15, 2026 2:00pm - 2:30pm EDT
Columbus Ballroom A & B
The biopharma industry has spent the last two years optimizing for AI — and somewhere in the process, lost sight of the human on the other end of the screen. Algorithms surface content. Platforms distribute it. But it's still a shopper who decides to trust it, click it, buy it, and come back for it. In this session, Mindy Sabel of Bayer cuts through the AI noise with something the industry is...
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Speakers
avatar for Mindy Sabel

Mindy Sabel

Head of Digital Platforms, Bayer
Monday June 15, 2026 2:00pm - 2:30pm EDT
Columbus Ballroom A & B
  HCP Stream

2:30pm EDT

Improve Patient and HCP Engagement with Veeva Ostro's Conversational AI
Monday June 15, 2026 2:30pm - 3:00pm EDT
Columbus Ballroom A & B
Hear how leading brands deliver instant, compliant information to patients and HCPs with Veeva Ostro's conversational AI. 

Speakers
avatar for Andrea Goudie

Andrea Goudie

Executive Director, Strategy, Veeva Ostro
Monday June 15, 2026 2:30pm - 3:00pm EDT
Columbus Ballroom A & B
  HCP Stream

3:00pm EDT

How To Know When The Journey Is Wrong: CX On A Systems Level
Monday June 15, 2026 3:00pm - 3:30pm EDT
Columbus Ballroom A & B
Biopharma has spent decades designing two separate journeys — one for the HCP, one for the patient — and wondering why neither one feels complete. In this session, Karen Root argues that the HCP–patient silo isn't a workflow problem or a technology gap. It's a worldview problem, and it's costing the industry trust, adherence, and outcomes. Drawing on cross-industry CX frameworks and real...
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Speakers
avatar for Karen Root

Karen Root

Director of Experience Strategy, Boehringer Ingelheim
Monday June 15, 2026 3:00pm - 3:30pm EDT
Columbus Ballroom A & B
  HCP Stream

3:30pm EDT

See Everything, Miss Nothing: NPI-Level Targeting, Real-Time Engagement Data and Provable ROI – from Social to Script
Monday June 15, 2026 3:30pm - 3:45pm EDT
Columbus Ballroom A & B

Speakers
avatar for Chris Colella

Chris Colella

EVP, Group Director, Equals5
Monday June 15, 2026 3:30pm - 3:45pm EDT
Columbus Ballroom A & B
  HCP Stream

3:45pm EDT

Afternoon Networking & Exhibit Break
Monday June 15, 2026 3:45pm - 4:15pm EDT
Columbus Ballroom C

Monday June 15, 2026 3:45pm - 4:15pm EDT
Columbus Ballroom C
  Networking Break

4:15pm EDT

From Inbox to Influence: The Patient Journey Nobody Mapped
Monday June 15, 2026 4:15pm - 4:45pm EDT
Columbus Ballroom A & B
Every other industry has figured out how to make influencer marketing work. Pharma figured out how to make it disappear. Somewhere between the fair balance requirement, the MLR review cycle, and the fear of an FDA warning letter, the industry built an influencer program that checks every compliance box — and moves no one. In this session, a pharma brand marketer makes an uncomfortable argument:...
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Speakers
avatar for Ryan Kramer

Ryan Kramer

Senior Product Marketing Manager, Tris Pharma
Monday June 15, 2026 4:15pm - 4:45pm EDT
Columbus Ballroom A & B
  HCP Stream

4:45pm EDT

Winning the Moment. Losing the Journey
Monday June 15, 2026 4:45pm - 5:15pm EDT
Columbus Ballroom A & B
Pharma excels at winning the moment. The detail lands. The campaign performs. The prescription is written. Then the journey falls apart, and so does the revenue. When commercial organizations are built around siloed roles optimized for influence, nobody owns what happens next. Reimbursement stalls. Fulfillment fragments. Patients never start. Value leaks quietly out of a system designed to...
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Speakers
avatar for Wayne Simmons

Wayne Simmons

Chief Marketing Officer, Global Customer Excellence, Pfizer, Inc.
Monday June 15, 2026 4:45pm - 5:15pm EDT
Columbus Ballroom A & B
  HCP Stream

5:15pm EDT

End of Day One Cocktail Reception in Exhibit Hall
Monday June 15, 2026 5:15pm - 6:15pm EDT
Columbus Ballroom C

Monday June 15, 2026 5:15pm - 6:15pm EDT
Columbus Ballroom C
  Networking Break

6:30pm EDT

Dinner Workshop (Invite Only): Human-Led, AI-Powered Intelligence: Transforming Pharma Marketing with Decision-Grade Insights
Monday June 15, 2026 6:30pm - 8:30pm EDT
Admirals Quarters
Explore how leading Pharma marketers are combining human expertise with AI-powered intelligence to uncover deeper, faster, and more actionable insights. Discover how authentic patient, APP, and HCP conversations, paired with high-quality, continuously learning intelligence systems, can improve audience understanding, sharpen engagement strategies, accelerate decision-making, and drive...
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Speakers
avatar for Peter Friedman

Peter Friedman

Chairman & CEO, Liveworld
avatar for Rishi Kadiwar

Rishi Kadiwar

Vice President, Strategy, Liveworld
avatar for Jason Liebowitz

Jason Liebowitz

VP, Sales, Liveworld
Sponsors
avatar for LiveWorld

LiveWorld

LiveWorld is a digital agency specializing in social media and technology solutions that help companies spark emotional conversations, build stronger customer relationships, and drive behavior change. We live at the intersection of bold creative rooted in strategy that inspires, moderation... Read More →
Monday June 15, 2026 6:30pm - 8:30pm EDT
Admirals Quarters
  Dinner Workshop
 
Tuesday, June 16
 

8:00am EDT

Morning Refreshments & Exhibit Showcase
Tuesday June 16, 2026 8:00am - 9:00am EDT
Columbus Ballroom C
Tuesday June 16, 2026 8:00am - 9:00am EDT
Columbus Ballroom C
  Networking Break

8:55am EDT

Chairperson’s Welcome & Opening Remarks
Tuesday June 16, 2026 8:55am - 9:00am EDT
Columbus Ballroom A & B
Tuesday June 16, 2026 8:55am - 9:00am EDT
Columbus Ballroom A & B

9:00am EDT

Hype, Help, or Harm? AI Meets Healthcare Influence
Tuesday June 16, 2026 9:00am - 9:30am EDT
Columbus Ballroom A & B
Somewhere in the last eighteen months, the content moved faster than the conscience. AI-generated health content is now being published, shared, and acted on at a scale no medical reviewer, no compliance team, and no platform algorithm was built to handle — and the biopharma industry is still debating its AI content policy while patients make treatment decisions based on posts no human wrote and...
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Speakers
avatar for Angela Esposito, PhD

Angela Esposito, PhD

Founder & CEO, Chronic Consultancy
Tuesday June 16, 2026 9:00am - 9:30am EDT
Columbus Ballroom A & B
  Patient Stream

9:30am EDT

I've been a Pharma Executive and a Mayor - Here's What Government and Pharma Can Learn From Each Other
Tuesday June 16, 2026 9:30am - 10:00am EDT
Columbus Ballroom A & B
Few people have sat in both seats. Robert Britting Jr. has — as a senior pharma executive and as a Mayor. And what he's seen from both sides of the table might surprise you. In this candid, cross-sector keynote, Robert draws unexpected parallels between governing a community and marketing a medicine — exploring how pharma can borrow from government's playbook on public trust, stakeholder...
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Speakers
avatar for Robert Britting, PhD

Robert Britting, PhD

RJB Consulting Partners, Founder
Tuesday June 16, 2026 9:30am - 10:00am EDT
Columbus Ballroom A & B
  Patient Stream

10:00am EDT

From Static Data to Living Insight: Rethinking Patient & HCP Stories with AI
Tuesday June 16, 2026 10:00am - 10:30am EDT
Columbus Ballroom A & B
Pharma has spent a decade optimizing channels, but more data hasn't brought us closer to patients or HCPs — it's abstracted them. This session explores how generative and predictive AI can transform insights from static snapshots into continuous, contextual conversations — and shares a practical capability framework for making it real. Attendees will leave with a sharper lens on where their...
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Speakers
avatar for Tom Foley

Tom Foley

EVP of Strategy & Experience Design, Modus Digital
Tuesday June 16, 2026 10:00am - 10:30am EDT
Columbus Ballroom A & B
  HCP Stream

10:30am EDT

Morning Networking & Exhibit Break
Tuesday June 16, 2026 10:30am - 11:00am EDT
Columbus Ballroom C

Tuesday June 16, 2026 10:30am - 11:00am EDT
Columbus Ballroom C
  Networking Break

11:00am EDT

Breaking the 4th Wall in Rare Disease: Utilizing Augmented Reality to Bridge Awareness
Tuesday June 16, 2026 11:00am - 11:30am EDT
Columbus Ballroom B
Imagine a gateway to empathy—a bridge that lets us see the unseen and feel the unfelt. In a world where rare disease patients often go unheard, technology offers us the power to connect, understand, and transform care. Join us as we break through the barriers—what we call the '4th wall'—and build a new era of connection between patients and providers. Be part of the revolution redefining...
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Speakers
avatar for Sabrina McGuigan

Sabrina McGuigan

Director, Franchise Operations, Global Rare Diseases, Sanofi
Tuesday June 16, 2026 11:00am - 11:30am EDT
Columbus Ballroom B
  HCP Stream

11:00am EDT

AI Won't Take Your Job — But This Might: Mastering Human-AI Collaboration in Pharma Marketing
Tuesday June 16, 2026 11:00am - 11:30am EDT
Columbus Ballroom A & B
AI is advancing faster than any technology in history, reshaping how we think, work, and create. For pharma marketers, the real question is not whether AI will take our jobs but how we’ll redefine them. This session explores the growing gap between exponential AI progress and the slower human pace of adoption. Attendees will learn how to treat AI as a creative partner, build new collaboration...
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Speakers
AV

Andrei Vieira

US Marketing Lead, CML – US Hematology Marketing, Novartis
Tuesday June 16, 2026 11:00am - 11:30am EDT
Columbus Ballroom A & B
  Patient Stream

11:30am EDT

Achieving Omnichannel Excellence in 2026: The Unconventional Truth
Tuesday June 16, 2026 11:30am - 12:15pm EDT
Columbus Ballroom A & B
1. Omnichannel has been a buzzword in pharma for nearly a decade — yet most companies still struggle to execute it consistently. What's the real reason the industry keeps falling short, and what's finally changed in 2026 that makes excellence actually achievable? 2. AI-powered orchestration promises hyper-personalized patient engagement at scale — but pharma operates under some of the...
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Speakers
avatar for Kevin Harding

Kevin Harding

Vice President, Customer Experience, BNO Marketing
avatar for Niveditha Mogali

Niveditha Mogali

Senior Director, Enterprise Omnichannel Analytics Capabilities, GlaxoSmithKline
avatar for Sabrina McGuigan

Sabrina McGuigan

Director, Franchise Operations, Global Rare Diseases, Sanofi
avatar for Dana Trump

Dana Trump

Associate Director, Omnichannel Strategist, AstraZeneca
avatar for Noah Bryant

Noah Bryant

Product Manager, Digital Marketing, Novocure
avatar for Priya Venkataraman

Priya Venkataraman

Executive Director- Content Delivery US, Commercialization AI Strategy & Analytics (CASA), Bristol Myers Squibb
Tuesday June 16, 2026 11:30am - 12:15pm EDT
Columbus Ballroom A & B
  Patient Stream

12:15pm EDT

Empowered and Informed: Marketing to the Patient Who Already Googled You
Tuesday June 16, 2026 12:15pm - 12:45pm EDT
Columbus Ballroom A & B
Today's patients arrive at appointments armed with research, opinions, and alternatives. This talk reframes the empowered patient not as a challenge but as your greatest marketing opportunity — and shows how synchronizing brand messaging between patients and providers creates a shared knowledge environment that accelerates trust and treatment decisions.
Speakers
avatar for Peter Chiappano

Peter Chiappano

Director of Patient Excellence Digital Innovation Strategy, Boehringer Ingelheim
Tuesday June 16, 2026 12:15pm - 12:45pm EDT
Columbus Ballroom A & B
  Patient Stream

12:45pm EDT

Networking Lunch
Tuesday June 16, 2026 12:45pm - 2:00pm EDT
Columbus Foyer

Tuesday June 16, 2026 12:45pm - 2:00pm EDT
Columbus Foyer
  Networking Break

2:00pm EDT

New to Pharma. Not New to Marketing. What Fresh Eyes Actually See
Tuesday June 16, 2026 2:00pm - 2:30pm EDT
Columbus Ballroom A & B
THE BEGINNER'S ADVANTAGEThe pharmaceutical industry has a habit of inducting new marketers into its own logic before they can question it. Kiana got here differently — with enough battle scars from tech and telecom to know when a "that's how we do it here" is wisdom, and when it's just inertia. A candid session on the assumptions baked into pharma marketing that the industry has stopped noticing...
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Speakers
avatar for Kiana Rushdan, MBA

Kiana Rushdan, MBA

Marketing Manger, Brand Lead, Pfizer
Tuesday June 16, 2026 2:00pm - 2:30pm EDT
Columbus Ballroom A & B
  Patient Stream

2:30pm EDT

Crowd‑Curated Session Built Live From Our Two Days Together
Tuesday June 16, 2026 2:30pm - 3:00pm EDT
Columbus Ballroom A & B
Imagine a closing session designed across the two-day event. Your feedback, your insights, your gaps, your inspirations – all captured to shape the final session and participants.


This is an audience curated, high‑energy wrap‑up, not another heavy slide deck. We’ll crowd‑source the top themes and questions from today and invite a cross‑functional panel of audience members,...
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Speakers
avatar for Richard Schwartz

Richard Schwartz

Health Care Customer Experience Evangelist, RX4CX
Tuesday June 16, 2026 2:30pm - 3:00pm EDT
Columbus Ballroom A & B

3:00pm EDT

Chairperson’s Wrap-up & Closing Remarks
Tuesday June 16, 2026 3:00pm - 3:15pm EDT
Columbus Ballroom C

Tuesday June 16, 2026 3:00pm - 3:15pm EDT
Columbus Ballroom C
  Networking Break
 

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Monday, June 15
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