2026 BioPharma eMarketing Summit

2026 BioPharma eMarketing Summit

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8:00am EDT

Morning Refreshments & Exhibit Showcase Columbus Ballroom C

8:55am EDT

Chairperson’s Welcome & Opening Remarks Columbus Ballroom A & B

9:00am EDT

Stop Treating Patients Like Transactions: The Longitudinal Engagement Revolution Columbus Ballroom A & B The Social Prescription: Rebuilding Trust with Patients Columbus Ballroom A & BShri Ajvalia, MBD, PhD

9:30am EDT

The Rep Is Not Dead — The Rep Is Evolving Columbus Ballroom A & B

10:00am EDT

Achieving Omnichannel Excellence in 2026: The Unconventional Truth Columbus Ballroom A & B

10:45am EDT

Morning Networking & Exhibit Break Columbus Ballroom C

11:15am EDT

Going Direct: The DTC-to-DTP Shift That's Rewriting Brand Strategy Columbus Ballroom A & B

11:45am EDT

Empowered and Informed: Marketing to the Patient Who Already Googled You Columbus Ballroom A & B

12:15pm EDT

Breaking Down Silos & Creating Innovation in Omnichannel Experiences Columbus Ballroom A & B

12:45pm EDT

Networking Lunch Columbus Foyer

1:45pm EDT

Reinventing Digital Transformation to elevate HCP Cx- What Pharma can learn from other industries? Columbus Ballroom A & BRahul Mittal

2:10pm EDT

Invisible Architecture: Designing Customer Experiences Patients Actually Feel Columbus Ballroom A & B

2:35pm EDT

The Trust Deficit: Why Pharma Marketing Has a Credibility Crisis — and How to Fix It Columbus Ballroom B

3:00pm EDT

Afternoon Networking & Exhibit Break Columbus Ballroom C

3:10pm EDT

Measuring What Matters: Moving from Vanity Metrics to Value Metrics Columbus Ballroom A & B

3:30pm EDT

Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs) Columbus Ballroom A & B

3:50pm EDT

Chairperson’s Wrap-up & Closing Remarks Columbus Ballroom C