2026 BioPharma eMarketing Summit has ended

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2026 BioPharma eMarketing Summit

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7:45am EDT

Registration & Exhibit Showcase Columbus Ballroom C

8:45am EDT

Welcome, Chairperson’s Introduction & Opening Remarks Columbus Ballroom A & B

9:00am EDT

KEYNOTE: The Borrowed Mind: When AI Thinks With You in Healthcare Columbus Ballroom A & BJohn Nosta

9:30am EDT

Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator? Columbus Ballroom A & BRichard Schwartz

10:00am EDT

From Pilot Purgatory to Enterprise AI: Re-Evaluating Workflow Is the Key to AI Impact Columbus Ballroom A & BRyan Slipakoff • Dan Collins

10:30am EDT

Morning Networking & Exhibit Break Columbus Ballroom C

11:00am EDT

Human-Led, AI-Powered: Building the Intelligence Organization in Pharma Columbus Ballroom A & BPeter Friedman

11:30am EDT

Fusing Engagement with Data. Unlocking Smarter HCP Strategies Columbus Ballroom A & BGunjan Aggarwal

12:00pm EDT

Doctor, Do You Copy? Engineering the Hyper-Personalized HCP Experience Columbus Ballroom A & BJo Madnani • Angela Esposito, PhD • Shawn McKenna • Stacy Enoch • Avinash Prabhakar • Anupam Singh

12:45pm EDT

Networking Lunch Columbus Foyer

2:00pm EDT

The Algorithm Doesn't Buy. The Customer Does Columbus Ballroom A & BMindy Sabel

2:30pm EDT

Improve Patient and HCP Engagement with Veeva Ostro's Conversational AI Columbus Ballroom A & BAndrea Goudie

3:00pm EDT

How To Know When The Journey Is Wrong: CX On A Systems Level Columbus Ballroom A & BKaren Root

3:30pm EDT

See Everything, Miss Nothing: NPI-Level Targeting, Real-Time Engagement Data and Provable ROI – from Social to Script Columbus Ballroom A & BChris Colella

3:45pm EDT

Afternoon Networking & Exhibit Break Columbus Ballroom C

4:15pm EDT

From Inbox to Influence: The Patient Journey Nobody Mapped Columbus Ballroom A & BRyan Kramer

4:45pm EDT

Winning the Moment. Losing the Journey Columbus Ballroom A & BWayne Simmons

5:15pm EDT

End of Day One Cocktail Reception in Exhibit Hall Columbus Ballroom C

6:30pm EDT

Dinner Workshop (Invite Only): Human-Led, AI-Powered Intelligence: Transforming Pharma Marketing with Decision-Grade Insights Admirals QuartersPeter Friedman • Rishi Kadiwar • Jason Liebowitz • LiveWorld