THE BEGINNER'S ADVANTAGE The pharmaceutical industry has a habit of inducting new marketers into its own logic before they can question it. Kiana got here differently — with enough battle scars from tech and telecom to know when a "that's how we do it here" is wisdom, and when it's just inertia. A candid session on the assumptions baked into pharma marketing that the industry has stopped noticing — and what it might look like to challenge them.
