BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:2026biopharmaemarketingsumm
X-WR-CALDESC:Event Calendar
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.com 2026 BioPharma eMarketing Summit//EN
X-WR-TIMEZONE:UTC
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T114500Z
DTEND:20260615T124500Z
SUMMARY:Registration & Exhibit Showcase
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Ballroom C\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:0480d2a99f5d43f3686b19ec73b8232a
URL:http://2026biopharmaemarketingsumm.sched.com/event/0480d2a99f5d43f3686b19ec73b8232a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T124500Z
DTEND:20260615T125500Z
SUMMARY:Welcome\, Chairperson’s Introduction & Opening Remarks
DESCRIPTION:
CATEGORIES:
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:421150c5fce14417878cea35205d1d86
URL:http://2026biopharmaemarketingsumm.sched.com/event/421150c5fce14417878cea35205d1d86
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T130000Z
DTEND:20260615T133000Z
SUMMARY:KEYNOTE: The Borrowed Mind: When AI Thinks With You in Healthcare
DESCRIPTION:What happens when intelligence is no longer something you own—but something you access? In The Borrowed Mind\, John Nosta explores the radical shift from human-centered thinking to a new era of shared cognition with AI. This keynote unpacks how decision-making\, creativity\, and even identity are being reshaped as we “borrow” intelligence from machines. With sharp insight and real-world implications\, Nosta challenges leaders to rethink what it means to think\, act\, and lead in an age where the mind is no longer singular—but networked.\n\n
CATEGORIES:KEYNOTE
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:b3358c93f0ee8921562fda449208e193
URL:http://2026biopharmaemarketingsumm.sched.com/event/b3358c93f0ee8921562fda449208e193
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T133000Z
DTEND:20260615T140000Z
SUMMARY:The Orchestra Problem: Why Your Channels Aren't Playing the Same Song
DESCRIPTION:We have the instruments. We hired the musicians. So why does pharma marketing still sound like a garage band? This provocative opener unpacks why having an omnichannel strategy is table stakes — and orchestrating it is the real competitive advantage. Expect brutal honesty\, live audience polling\, and a new framework for 2026 and beyond.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:a34ff2161b1ff1c4f243527097237750
URL:http://2026biopharmaemarketingsumm.sched.com/event/a34ff2161b1ff1c4f243527097237750
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T140000Z
DTEND:20260615T143000Z
SUMMARY:From Pilot Purgatory to Enterprise AI: Re-Evaluating Workflow Is the Key to AI Impact
DESCRIPTION:Every pharma company has run an AI pilot. Most of them are gathering dust. This session isolates the pivotal decisions that separate companies still experimenting from those running AI at enterprise scale — covering model governance\, content supply\, data readiness\, change management\, and why your biggest blocker isn't technology.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:22eb58e4d0b90b3f7f421d9ab014977b
URL:http://2026biopharmaemarketingsumm.sched.com/event/22eb58e4d0b90b3f7f421d9ab014977b
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T143000Z
DTEND:20260615T150000Z
SUMMARY:Morning Networking & Exhibit Break
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Ballroom C\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:de1bc18ed37b47657ef64963cec0b28e
URL:http://2026biopharmaemarketingsumm.sched.com/event/de1bc18ed37b47657ef64963cec0b28e
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T150000Z
DTEND:20260615T153000Z
SUMMARY:Fusing Engagement with Data. Unlocking Smarter HCP Strategies
DESCRIPTION:Pharma marketers are sitting on a goldmine of data\, but it often lives in silos. This session explores how uniting digital engagement signals with syndicated datasets can unlock a true 360° view of HCP behavior. Learn how leading teams are overcoming integration challenges\, ensuring compliance\, and transforming raw data into actionable insights that drive precision targeting and smarter engagement strategies.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:3797b8dc11fdc76474cc27545e573384
URL:http://2026biopharmaemarketingsumm.sched.com/event/3797b8dc11fdc76474cc27545e573384
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T153000Z
DTEND:20260615T160000Z
SUMMARY:Prompt Engineering for Pharma: Building GenAI Content That Actually Passes MLR
DESCRIPTION:Hands-on and fast-paced. Attendees bring their laptops and leave with five GenAI content workflows designed specifically for pharma's regulatory environment. Learn how leading brands are using generative AI to cut content cycle times by 40% without sacrificing compliance — and what prompts\, guardrails\, and review workflows make it possible.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:0d02d93501799c6142a1f3d2aecb05df
URL:http://2026biopharmaemarketingsumm.sched.com/event/0d02d93501799c6142a1f3d2aecb05df
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T160000Z
DTEND:20260615T164500Z
SUMMARY:Doctor\, Do You Copy? Engineering the Hyper-Personalized HCP Experience
DESCRIPTION:Three pharma marketing leaders and one agency strategist go deep on what it actually takes to personalize at the physician level. From behavioral analytics to channel preference engines\, this session gives attendees a practical blueprint — and a frank look at where most companies are still falling short.\n\nHow should pharmaceutical companies adjust their approaches to better support healthcare professionals and enhance the overall HCP experience moving forward?&nbsp\;Where do data analytics and technology intersect within the HCP Experience?&nbsp\;As we move forward\, what role do you believe data analytics and AI will play in optimizing the HCP experience for both healthcare professionals and patients\, and how can pharmaceutical companies leverage these tools effectively?Which digital (all) channels should HCP-driven brands be focusing on for their own digital strategies in a post-pandemic world?&nbsp\;How might the Pharma-Provider experience differ in the future compared to the present state?\n
CATEGORIES:PANEL
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:a8d29c591caf272fa0ca56ff733ae1e9
URL:http://2026biopharmaemarketingsumm.sched.com/event/a8d29c591caf272fa0ca56ff733ae1e9
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T164500Z
DTEND:20260615T170000Z
SUMMARY:The AI Content Engine: How Pharma Teams Are Scaling Without Sacrificing Quality
DESCRIPTION:Every pharma brand has run a GenAI content pilot. Most have discovered the same uncomfortable truth: AI is a magnifier. When your strategy is clear\, your brand voice is documented\, and your MLR process is defined\, AI accelerates everything. When they're not\, it scales the chaos.\n In this candid talk\, a senior pharma brand marketer pulls back the curtain on what it actually took to build an AI-powered content engine that survives medical-legal-regulatory review\, holds up to brand standards\, and produces material HCPs and patients genuinely engage with. No vendor pitch. No theory. Just the real lessons from someone who learned most of them the hard way.\n You'll leave with a clear answer to the question the industry keeps dancing around: it's not about whether AI can write pharma content — it's about whether your organization is ready to use it well.
CATEGORIES:SHOWCASE
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:858535516cb879606cc6311a17fbfed3
URL:http://2026biopharmaemarketingsumm.sched.com/event/858535516cb879606cc6311a17fbfed3
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T170000Z
DTEND:20260615T180000Z
SUMMARY:Networking Lunch
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Foyer\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:d1c857bdf3f469b09f51672a9832d6ab
URL:http://2026biopharmaemarketingsumm.sched.com/event/d1c857bdf3f469b09f51672a9832d6ab
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T180000Z
DTEND:20260615T183000Z
SUMMARY:No More Free Passes: Pharma’s CX Imperative
DESCRIPTION:\n
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:45f174a5bffadadb00c259377159893a
URL:http://2026biopharmaemarketingsumm.sched.com/event/45f174a5bffadadb00c259377159893a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T183000Z
DTEND:20260615T190000Z
SUMMARY:Map It\, Measure It\, Move It: Live Journey Mapping for Pharma Marketers
DESCRIPTION:Interactive and collaborative. Attendees work in cross-functional teams to map a patient or HCP journey from awareness to adherence — identifying gaps\, prioritizing channels\, and defining the metrics that matter. Facilitated by an experienced journey design strategist\, this workshop produces a take-home framework every marketer can apply Monday morning.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:dc1f963b186c00e0d8aa5c56dd7db34d
URL:http://2026biopharmaemarketingsumm.sched.com/event/dc1f963b186c00e0d8aa5c56dd7db34d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T190000Z
DTEND:20260615T193000Z
SUMMARY:Step Into the Drug: How AR/VR Is Transforming Medical Education and Patient Understanding
DESCRIPTION:What if a physician could watch your drug work at the molecular level before they prescribe it? What if a patient could experience their condition — and their treatment — before it happens? This visionary talk showcases the most compelling applications of AR and VR in pharma marketing and medical education\, and makes the case for early adoption.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:ba332111074d47240140659beb3ba14b
URL:http://2026biopharmaemarketingsumm.sched.com/event/ba332111074d47240140659beb3ba14b
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T193000Z
DTEND:20260615T194500Z
SUMMARY:Launch Like You Mean It: Building Commercial Models for the Omnichannel Era
DESCRIPTION:Launch failures are rarely about the science. They're about the strategy\, the timing\, and the execution. This high-energy panel brings together three commercial launch leaders to share what separates successful launches from expensive disappointments — covering HCP targeting\, patient activation\, payer access\, and the role of AI in launch readiness.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:627d900a31aea525eb3c8641575c973a
URL:http://2026biopharmaemarketingsumm.sched.com/event/627d900a31aea525eb3c8641575c973a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T194500Z
DTEND:20260615T201500Z
SUMMARY:Afternoon Networking & Exhibit Break
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Ballroom C\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:9e944b4927418d43889e5bb422ab7493
URL:http://2026biopharmaemarketingsumm.sched.com/event/9e944b4927418d43889e5bb422ab7493
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T201500Z
DTEND:20260615T204000Z
SUMMARY:Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs)
DESCRIPTION:The old model: reach more people\, more often. The new model: reach the right people\, at the right moment\, with the right message\, on the right channel. This talk dismantles the volume-first mindset that's been costing pharma brands millions in wasted spend — and introduces the precision engagement framework that's replacing it.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:22b63248be337e70be135ab9e29b184c
URL:http://2026biopharmaemarketingsumm.sched.com/event/22b63248be337e70be135ab9e29b184c
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T204000Z
DTEND:20260615T211500Z
SUMMARY:Agency of the Future: What Pharma Brands Actually Need from Partners in 2026
DESCRIPTION:The agency model is under pressure. Clients want more speed\, more data fluency\, more regulatory knowledge\, and more creative courage — often for less. This frank panel\, featuring both brand-side and agency-side leaders\, explores what great partnership looks like in 2026\, and what both sides need to change to get there.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:08ec3d2ba8b62fa731d9f4cbd63f7938
URL:http://2026biopharmaemarketingsumm.sched.com/event/08ec3d2ba8b62fa731d9f4cbd63f7938
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T211000Z
DTEND:20260615T213000Z
SUMMARY:The Next Frontier: What Pharma Marketing Looks Like in 2030
DESCRIPTION:A candid\, forward-looking conversation between two industry visionaries about what's coming next — from AI agents that manage entire HCP relationships autonomously\, to regulatory frameworks that haven't been written yet. Equal parts inspiring and sobering. Includes live Q&A from the audience.
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:89965674a0f1cebe974c81e599238062
URL:http://2026biopharmaemarketingsumm.sched.com/event/89965674a0f1cebe974c81e599238062
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T211500Z
DTEND:20260615T221500Z
SUMMARY:End of Day One Cocktail Reception in Exhibit Hall
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Ballroom C\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:8800d55caf42ad6aafe0d6781ec1cc91
URL:http://2026biopharmaemarketingsumm.sched.com/event/8800d55caf42ad6aafe0d6781ec1cc91
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260615T233000Z
DTEND:20260616T010000Z
SUMMARY:Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control?
DESCRIPTION:As AI-powered platforms like ChatGPT and Gemini reshape how consumers\, patients\, and HCPs seek health information\, pharmaceutical brand perception is increasingly being shaped by algorithms\, not ad budgets. LiveWorld’s new AI Brand Reputation Index evaluates how 50 top-selling pharmaceutical brands are portrayed by leading AI tools. This isn't just about digital presence—it’s about the stories AI is telling based on a mix of clinical data\, HCP sentiment\, patient experiences\, and online discourse. As AI becomes the new front door to healthcare information\, understanding and managing your AI reputation is no longer optional—it's essential.\n\nKey Takeaways:\nAI Is the New Healthcare Gatekeeper: Over 30% of patients already rely on AI for health questions\, with usage accelerating across HCPs as well.&nbsp\;Reputation Is Algorithmically Built: AI combines structured data with public sentiment\, media narratives\, and online conversation to shape brand perception.&nbsp\;Traditional Tactics Fall Short: SEO and ad strategies alone can’t influence AI output—brands must actively manage how AI understands and presents them.
CATEGORIES:DINNER WORKSHOP
LOCATION:Admirals Quarters\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:604fab42a86e761edcd34a298c8897b9
URL:http://2026biopharmaemarketingsumm.sched.com/event/604fab42a86e761edcd34a298c8897b9
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T120000Z
DTEND:20260616T130000Z
SUMMARY:Morning Refreshments & Exhibit Showcase
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Ballroom C\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:cf4d8ed09cf0d0a0b15423ec0c78a457
URL:http://2026biopharmaemarketingsumm.sched.com/event/cf4d8ed09cf0d0a0b15423ec0c78a457
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T125500Z
DTEND:20260616T130000Z
SUMMARY:Chairperson’s Welcome & Opening Remarks
DESCRIPTION:
CATEGORIES:
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:0ac9830799422e41505d036b3fd62124
URL:http://2026biopharmaemarketingsumm.sched.com/event/0ac9830799422e41505d036b3fd62124
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T130000Z
DTEND:20260616T133000Z
SUMMARY:Stop Treating Patients Like Transactions: The Longitudinal Engagement Revolution
DESCRIPTION:Healthcare has been episodic for decades. The brands winning in 2026 are designing for continuity. This session shares how one rare disease company transformed its patient engagement model from campaign-based outreach to a longitudinal care relationship — and the commercial results that followed.
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:426869384b2d6389528d3b9166a4a053
URL:http://2026biopharmaemarketingsumm.sched.com/event/426869384b2d6389528d3b9166a4a053
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T130000Z
DTEND:20260616T133000Z
SUMMARY:The Social Prescription: Rebuilding Trust with Patients
DESCRIPTION:\n
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:109585b816318d57af4a836cd35a6517
URL:http://2026biopharmaemarketingsumm.sched.com/event/109585b816318d57af4a836cd35a6517
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T133000Z
DTEND:20260616T140000Z
SUMMARY:The Rep Is Not Dead — The Rep Is Evolving
DESCRIPTION:The death of the pharma sales rep has been predicted for 20 years. It still hasn't happened. But the role has fundamentally changed. This talk makes the case for the hybrid model: where digital touchpoints and personal relationships work in concert — and explains how the best companies are training\, incentivizing\, and deploying field teams for the omnichannel era.
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:e1c9b85aec6103d0040ac8973f0e64f1
URL:http://2026biopharmaemarketingsumm.sched.com/event/e1c9b85aec6103d0040ac8973f0e64f1
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T140000Z
DTEND:20260616T144500Z
SUMMARY:Achieving Omnichannel Excellence in 2026: The Unconventional Truth
DESCRIPTION:The major industry shifts reshaping omnichannel engagement in 2026 and beyondHow AI-powered orchestration is driving deeper patient personalizationThe four must-have capabilities for a high-impact patient omnichannel strategyReal-world case studies from top pharmaceutical companies
CATEGORIES:PANEL
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:685e84a960d6f46ba4c4caa6b5f6fa7e
URL:http://2026biopharmaemarketingsumm.sched.com/event/685e84a960d6f46ba4c4caa6b5f6fa7e
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T144500Z
DTEND:20260616T151500Z
SUMMARY:Morning Networking & Exhibit Break
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Ballroom C\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:19a5a50dff8844215669b00a63fe53de
URL:http://2026biopharmaemarketingsumm.sched.com/event/19a5a50dff8844215669b00a63fe53de
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T151500Z
DTEND:20260616T154500Z
SUMMARY:Going Direct: The DTC-to-DTP Shift That's Rewriting Brand Strategy
DESCRIPTION:Direct-to-consumer advertising told patients a drug existed. Direct-to-patient platforms help them navigate their entire care journey. This session maps the evolution and gives brand strategists a clear-eyed view of what it takes to build a DTP platform that generates real-world data\, drives adherence\, and creates genuine patient loyalty.
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:68ccf09cdac46c2e9866cbd90184d0db
URL:http://2026biopharmaemarketingsumm.sched.com/event/68ccf09cdac46c2e9866cbd90184d0db
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T154500Z
DTEND:20260616T161500Z
SUMMARY:Empowered and Informed: Marketing to the Patient Who Already Googled You
DESCRIPTION:Today's patients arrive at appointments armed with research\, opinions\, and alternatives. This talk reframes the empowered patient not as a challenge but as your greatest marketing opportunity — and shows how synchronizing brand messaging between patients and providers creates a shared knowledge environment that accelerates trust and treatment decisions.
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:58395a87d64d39baa1dcbc400994d2d8
URL:http://2026biopharmaemarketingsumm.sched.com/event/58395a87d64d39baa1dcbc400994d2d8
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T161500Z
DTEND:20260616T164500Z
SUMMARY:Breaking Down Silos & Creating Innovation in Omnichannel Experiences
DESCRIPTION:\n
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:fee436a1a65fc0829703742cb7e92db2
URL:http://2026biopharmaemarketingsumm.sched.com/event/fee436a1a65fc0829703742cb7e92db2
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T164500Z
DTEND:20260616T174500Z
SUMMARY:Networking Lunch
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Foyer\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:a02dc328d851bc61385cf2a463134f5c
URL:http://2026biopharmaemarketingsumm.sched.com/event/a02dc328d851bc61385cf2a463134f5c
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T174500Z
DTEND:20260616T181000Z
SUMMARY:Reinventing Digital Transformation to elevate HCP Cx- What Pharma can learn from other industries?
DESCRIPTION:
CATEGORIES:HCP STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:3d5feb5aa8855022b2bd79f61cfc7c2f
URL:http://2026biopharmaemarketingsumm.sched.com/event/3d5feb5aa8855022b2bd79f61cfc7c2f
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T181000Z
DTEND:20260616T183500Z
SUMMARY:Invisible Architecture: Designing Customer Experiences Patients Actually Feel
DESCRIPTION:The best CX is invisible. Patients don't notice the touchpoints — they just feel understood\, supported\, and seen. This session takes the audience behind the scenes of a best-in-class patient experience program\, revealing the architecture\, the decisions\, and the design principles that transformed a legacy brand's relationship with its community.
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:0878e804c5e604cdf0e2f8fa35579596
URL:http://2026biopharmaemarketingsumm.sched.com/event/0878e804c5e604cdf0e2f8fa35579596
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T183500Z
DTEND:20260616T190000Z
SUMMARY:The Trust Deficit: Why Pharma Marketing Has a Credibility Crisis — and How to Fix It
DESCRIPTION:Pharma is one of the least-trusted industries in the world. That's not an opinion — it's survey data. This unflinching talk confronts the roots of the credibility gap\, identifies the marketing behaviors that make it worse\, and lays out a practical roadmap for building the kind of brand trust that creates long-term commercial resilience.
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:72cae1aee8ca600a5ec6e938549b0007
URL:http://2026biopharmaemarketingsumm.sched.com/event/72cae1aee8ca600a5ec6e938549b0007
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T190000Z
DTEND:20260616T191000Z
SUMMARY:Afternoon Networking & Exhibit Break
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Ballroom C\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:3b3497fb7eee80628bbfcfa4d182bfa0
URL:http://2026biopharmaemarketingsumm.sched.com/event/3b3497fb7eee80628bbfcfa4d182bfa0
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T191000Z
DTEND:20260616T193000Z
SUMMARY:Measuring What Matters: Moving from Vanity Metrics to Value Metrics
DESCRIPTION:Clicks are not conversions. Impressions are not influence. In this intimate fireside chat\, a Chief Marketing Officer and a measurement strategist dismantle the industry's addiction to volume metrics and offer a practical framework for measuring intent-driven engagement — the kind that actually moves scripts and shapes patient outcomes.
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:896389bab8e62662e6b7b9c9b666b802
URL:http://2026biopharmaemarketingsumm.sched.com/event/896389bab8e62662e6b7b9c9b666b802
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T193000Z
DTEND:20260616T195000Z
SUMMARY:Precision Over Volume: The New Commercial Model Nobody Asked For (But Everyone Needs)
DESCRIPTION:The old model: reach more people\, more often. The new model: reach the right people\, at the right moment\, with the right message\, on the right channel. This talk dismantles the volume-first mindset that's been costing pharma brands millions in wasted spend — and introduces the precision engagement framework that's replacing it.
CATEGORIES:PATIENT STREAM
LOCATION:Columbus Ballroom A & B\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:90127f142c704eb0a7271f7be056b9a8
URL:http://2026biopharmaemarketingsumm.sched.com/event/90127f142c704eb0a7271f7be056b9a8
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260515T081641Z
DTSTART:20260616T195000Z
DTEND:20260616T200000Z
SUMMARY:Chairperson’s Wrap-up & Closing Remarks
DESCRIPTION:
CATEGORIES:NETWORKING BREAK
LOCATION:Columbus Ballroom C\, Hilton Philadelphia @ Penn's Landing\, Philadelphia\, PA\, USA
SEQUENCE:0
UID:d379280ccf287d54541274ffa8faebd0
URL:http://2026biopharmaemarketingsumm.sched.com/event/d379280ccf287d54541274ffa8faebd0
END:VEVENT
END:VCALENDAR